STORY / PUBLIC SOURCE RECORD
Ekornes: A proud representative of innovative Norwegian design, Made in Norway
- Published 11 November 2025; updated 25 March 2026; estimated reading time 2 minutes. Ekornes, whose Norwegian roots date to 1934, is described as the Nordic region’s largest furniture manufacturer. It operates five Norwegian production facilities, has a presence in 48 markets, 19 sales offices in 13 countries and over 4,000 retail outlets; the article reports recent annual turnover of nearly NOK 5 billion. Its familiar brands include Stressless and Svane.
- The company has received the Made in Norway label. SVP Commercial Nordic Guri Brennhovd says it recognises employees and reassures customers, especially in export markets. She says Norwegian origin already carries value in markets such as the US, Germany and UK, and associates it with quality, sustainability and reliability. The page links to Business Norway’s 2024 Anholt Nation Brand Index report.
- Ekornes positions itself in a furniture market shaped by competition, price pressure and discounting, contrasting its offering with high-volume production in low-cost countries. The company says the label can help customers assess a high-value purchase and plans to show it in stores, digital channels, user guides, trade fairs and other customer-facing materials.
- Contact: Guri Brennhovd, SVP Commercial Nordic, guri.brennhovd@ekornes.com; LinkedIn profile linked. Related industry: Manufacturing and design. The page is part of Made in Norway.