STORY / PUBLIC SOURCE RECORD
Hurtigruten: An illustrious legacy of maritime tourism, Made in Norway
- Published 17 February 2025; updated 25 March 2026; estimated reading time 2 minutes. Hurtigruten has more than 130 years of operation in maritime tourism and transportation along the Norwegian coast. The article says the company has received the Made in Norway label and connects its Norwegian origin with nature, culture, local communities and responsible tourism.
- The page states that 80% of Hurtigruten passengers come from abroad, and presents origin as a differentiator in a competitive international travel market. CEO Hedda Felin says the label can help communicate Norwegian heritage and build trust with domestic and international guests seeking authentic, environmentally conscious experiences.
- Hurtigruten plans to display the label in marketing, communications with international audiences and aboard its ships. It says this will support promotion of Norwegian landscapes, cuisine and cultural heritage and communicate its environmental stewardship and responsible operations.
- Contact block: Kjersti Johannesen, Head of Communications; the listed email is kjersti.johannessen@hurtigruten.com (surname spelling differs between display name and email). Related industries: Transportation, Circular economy and Maritime. The page is part of Made in Norway.