STORY / PUBLIC SOURCE RECORD
Matre is reviving iconic Norwegian furniture design with Norwegian production
- Published 19 June 2026; updated 17 August 2026; estimated reading time 3 minutes. Matre is a Norwegian furniture brand relaunching classic designs and commissioning new work from emerging Norwegian designers. CEO Frode Karlsen says the business aims to return Norwegian furniture design to international markets through local production, craftsmanship, quality and a traceable domestic value chain. Matre received the Made in Norway label.
- The article says consumers in Norway and Europe increasingly value transparent product origin and are more willing to pay for durable, high-quality, sustainably produced goods. Matre also serves the contract market, where interior architects/specifiers face scrutiny over product origin and sustainability. These are article-level market claims.
- Matre plans to use the origin mark broadly across digital channels, stores, packaging, customer interactions and communications with contract buyers and interior architects. Contact: Frode Karlsen, CEO, frode@matre.world (phone number available through an on-page reveal control). Related industry: Manufacturing and design. Page is part of Made in Norway.