NOVOOI brings Norwegian design to the world

Page date: published 27 May 2026; updated 2 June 2026; 3 min read (as rendered).

The article profiles NOVOOI, founded as a side project in 2021 and described as a curated marketplace, international e-commerce platform and interior-design studio. It says NOVOOI brings together more than 120 Norwegian brands across furniture, lighting, textiles, ceramics, art, jewellery and paper goods, sourced directly from designers and manufacturers. Founder and CEO Lillian Ayla Ersoy says the Made in Norway label aligns with the company’s focus on origin, production process and responsibility.

The page identifies NOVOOI’s audiences as consumers, interior designers and professional buyers. Ersoy estimates the Scandinavian design market at about EUR 6.3 billion, with Norway accounting for roughly 10%, and cites a Norwegian export target of EUR 1.09 billion by 2030. These are source-page estimates/targets, not independently verified figures.

The article says the label will appear across NOVOOI’s store, product pages, packaging and international business-to-business materials, and that certification will be used as a curation criterion. This reflects the company’s stated plans in 2026.

Contact: Lillian Ayla Ersoy, CEO, Creative Director and Founder (LinkedIn linked; phone available through page reveal control). Related link: Manufacturing and design; Made in Norway.