Sustainable Norwegian sports brands to watch out for

Page date: Published 29 Aug 2024; updated 4 Aug 2026. 3 min read.

The article profiles seven Norwegian outdoor and sports brands and describes sustainability measures attributed to each. Bergans is noted for its Take Back programme for resale or recycling of used gear and participation in the European Outdoor Group’s Sustainability Working Group. Norrøna works on product-impact measurements and had a stated target of climate neutrality and zero waste by 2029.

Kari Traa is described as focusing on fair wages, safe conditions and a gradual shift to lower-impact fabrics. Devold is associated with wool sourcing, manufacturing practices and durable product design. Rottefella manufactures ski bindings in Norway and the article says it uses renewable energy, reuses up to 98.5% of polymer materials, and reduced steel use in key bindings by up to 30% over the preceding two years. Swix is highlighted for PFC-free ski wax alternatives; Alfa for boot repair programmes, durable design and leather from certified tanneries.

These are company and publisher descriptions; the Norrøna 2029 goal and Rottefella figures are time-specific claims reported on the page. Related link: Manufacturing and design; Made in Norway.