STORY / PUBLIC SOURCE RECORD
VXTR Norwegian-grown plants and NoNa® native plants
- Published 16 September 2026; updated 5 October 2026; estimated reading time 3 minutes.
- VXTR says it grows plants adapted to Norwegian conditions at a Froland nursery site established by the Norwegian government in 1941. VXTR was formed in 2023 by bringing Reiersøl Nursery and three other Norwegian nurseries together.
- Products: established perennial landscaping cultivars and NoNa®, its registered trademark for native Norwegian plants propagated from seeds, cuttings or roots collected from native plants. The article says VXTR controls NoNa plant material from collection through propagation.
- Uses and customers: garden-centre chains, landscaping contractors and developers; NoNa plants are used in projects with stringent environmental requirements, including BREEAM-certified developments and FutureBuilt projects, and in restoration work in Southern Norway.
- The article says local production reduces exposure to pests that may accompany imports, supports biodiversity, and retains horticultural expertise and value creation in Norway. The products carry the Made in Norway label.
- Contact: Bengt M. Tovslid, Conservation Manager and Board Chair, Bengt@vxtr.no; based in Froland, Norway. Website: vxtr.no.
- Listed industry: agritech and food production.