Meet us at Camp Norway

Event metadata: seminar, 18 February 2026, 10:00–18:00 GMT-06:00; header location Wisconsin, USA; marked ended. The expanded description says Team Norway was on site at the American Birkebeiner 18–22 February, presenting Norwegian ski and outdoor-performance brands to retailers, distributors, partners, and attendees in the US market. Camp Norway offered product demonstrations and testing, expert guidance, and meetings with brand representatives. Brands shown: Alfa; Åsnes; Brynje; FFSKIS; Madshus; Rottefella; Swix. The pavilion was organized by participating brands in collaboration with Norsk Industri and Innovation Norway. Partner logos: Innovation Norway and Norsk Industri. Topic: manufacturing and design. Contacts: Anita Kari Solheim Pieper, Category Head of Sportswear and Sports Equipment, Innovation Norway (anita.kari.solheim.pieper@innovasjonnorge.no); Annette Hoff, Project Manager, Norwegian Design Industry, Norsk Industri (annette.hoff@norskindustri.no). The page links two related articles: “Norway sets gold standard in ski technology through innovation” and “Sustainable Norwegian sports brands to watch out for.”