EVENT / PUBLIC SOURCE RECORD
Norwegian fashion in Seoul
- Trade mission held 11–14 November 2025 in Seoul, South Korea. Six Norwegian brands joined Innovation Norway and Norwegian Fashion Hub to develop partnerships and market connections in South Korea’s fashion sector.
- The showroom ran 13–14 November at MeSpace in Seoul, presenting AKS/Christian Aks, ella&il, Livid, Mono, Myklé, and pearl octopuss.y. It offered industry professionals a curated opportunity to view collections, meet designers, and experience Norwegian fashion.
- Contacts: Liv Inger Tønjum, Head of fashion segment for Innovation Norway’s national export initiative on manufacturing and design (liv.inger.tonjum@innovasjonnorge.no); Dooseok Kim, Senior Market Advisor, Seoul (dooseok.kim@innovationnorway.no); Elin Kathrine Saunes, CEO of Norwegian Fashion Hub (Elin@norwegianfashionhub.com). Partners listed: MeSpace Showroom, Royal Norwegian Embassy in South Korea, Norwegian Fashion Hub, and Innovation Norway.