Spain and Portugal

The Madrid office describes its role as helping Norwegian companies enter and grow in Spain and Portugal through local expertise, networks, partner/customer introductions, meetings, and industry events. Location: Paseo de la Castellana 95, 28046 Madrid, Spain. Team: Lieneke Fjørtoft (Country Director; energy, offshore wind, maritime, aquaculture/fisheries, technology, circular economy); Amelia Tejada (energy, circular economy, smart cities); Patricia Pitarch (agritech/food production, aquaculture/fisheries, health/life science); Rodrigo Ballesteros-Cruz (energy, offshore wind, maritime, smart cities); Eugenia Fierros (tourism manager). Office industries also include health and life science. The page lists upcoming events: oncology clinicians at ESMO 2026 in Madrid, 23–27 October 2026; two Seafood Processing Global 2027 Norway Pavilion listings in Barcelona, 20–22 April 2027.

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The Madrid office says it helps Norwegian companies develop in Spain and Portugal through local market knowledge, a strong network and collaboration with Team Norway. It connects companies with customers and partners and arranges meetings and industry events, supporting both initial market entry and longer-term growth. The address is Paseo de la Castellana 95, 28046 Madrid, Spain. Expertise listed: health and life science, offshore wind, maritime, agritech and food production, aquaculture and fisheries, circular economy, energy, smart cities and technology. The page links to these industry pages, events in Spain and Portugal and the delegation-visit request service. It invites companies interested in opportunities in Spain or Portugal to contact the team.

The event section lists “Meet Norway’s oncology clinicians at ESMO 2026” in Madrid, 23–27 October 2026; “Norway Pavilion at Seafood Processing Global (SPG) Barcelona 2027” in Barcelona, 20–22 April 2027; and “Come and meet Norway at Norway Pavilion at Seafood Processing Global (SPG) Barcelona 2027,” also in Barcelona on 20–22 April 2027.

• Lieneke Fjørtoft is Country Director for Spain and Portugal. Her listed expertise includes energy, offshore wind, maritime, aquaculture and fisheries, technology and circular economy. She leads the Madrid office and works on international opportunities for Norwegian companies in renewables, tourism, maritime, fisheries and aquaculture, smart technology and circular economy. Her profile cites over 17 years at Innovation Norway in leadership and advisory roles in international business development, export promotion and partnerships, including work at headquarters and in Spain and on Latin American and US markets. She has marine-sector expertise, has led delegations and trade-fair initiatives, and speaks Norwegian, Spanish and English. Public contact: Lieneke.Fjortoft@innovationnorway.no; LinkedIn.
• Amelia Tejada is an Advisor focused on energy, circular economy and smart cities. She joined the Madrid office after more than five years in renewable energy and supports Norwegian companies using her market experience. Her prior career at German utility RWE began in its international graduate programme in commercial analysis and included international business development and project management; she worked across Germany, France and Spain and speaks English, German and Spanish. She studied business management at ESIC Business School, spent a semester at Hochschule Hannover and completed an online MIT certificate in energy politics and economics. Public contact: amelia.tejada@innovationnorway.no; +34 638 304 564; LinkedIn.
• Patricia Pitarch is a Senior Advisor focused on agritech and food production, aquaculture and fisheries, and health and life science. Based in Madrid, she supports internationally ambitious Norwegian companies in agrifood technology, aquatech, fisheries and health technology. Her profile cites 15 years at Innovation Norway and expertise in Spanish business development, market entry and positioning. She began as Press Coordinator and social-media content manager, then spent five years advising companies directly. She holds a degree in advertising and public relations, a master’s in tourism management and Northwestern University sales training, and completed a six-week secondment in Tokyo. Public contact as displayed: Patricia.Pitach@innovationnorway.no; LinkedIn.
• Rodrigo Ballesteros-Cruz is a Senior Advisor focused on energy, offshore wind, maritime and smart cities. Based in Madrid, he is responsible for energy, green maritime, smart societies, EU programmes and other sectors in Spain and Portugal. His profile cites over 27 years at Innovation Norway, projects in Spain and Portugal and support projects in Mexico, Colombia and Morocco in collaboration with Norway’s embassies. He studied international relations and diplomacy, European studies and international management at universities in Mexico, the US and Norway. His background includes diplomacy, intercultural management and negotiation, and long-term offset and EEA Grants projects. Public contact: rodrigo.ballesteros-cruz@innovationnorway.no; LinkedIn.
• Eugenia Fierros is Tourism Manager, responsible for leisure-travel trade relations in Spain and Latin America. Her profile traces 25 years in Norwegian tourism promotion, beginning as Tourism Manager for the Norwegian Tourist Board and office director with press and workshop duties, then coordinating VisitNorway advertising campaigns. Since 2021 she has handled B2B work across Spain and Latin America, connecting Norway’s travel industry with Spanish agencies and tour operators. Her activities include travel fairs, workshops, roadshows, seminars, webinars and B2B campaigns. She brings Spanish travel-market knowledge and relationships with Norwegian tourism businesses and speaks Spanish and English. Public contact: Eugenia.Fierros@innovationnorway.no; LinkedIn.