RESOURCE / PUBLIC SOURCE RECORD
Discover the Norwegian brand identity
- The page encourages Norwegian companies to use a shared national story and visual identity to express Norway’s strengths and build authentic international brands. The Norwegian Brand Centre offers a brand story, icons, fonts, illustrations, images, videos and templates for social media and presentations; account sign-up is through brandcentre.brandnorway.no.
- Industry toolkits are linked for offshore wind, maritime, health and life science, manufacturing and design, batteries, and hydrogen.
- Brand narrative stresses that Norway’s geography, climate and isolated communities made cooperation necessary; sharing knowledge, learning together and facing difficult challenges are presented as strengths. It also highlights work-life balance, gender equality and broader diversity, digital capability, technology for public benefit, and applying traditional-industry experience to greener modern solutions. Its slogan is “We are stronger together.”
- Related content explains how to use the identity and links to the Made in Norway origin label, described as a mark of origin, sustainability and responsibility intended to build on positive associations with Norway and differentiate products or solutions.