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How to use the Norwegian brand identity and tools to get started
- The page says Norway’s reputation for natural beauty, cleanliness, sustainability, quality, education, equality and social stability can help companies build internationally credible brands when paired with shared storytelling and visual assets.
- Suggested uses: communicate Norwegian values, quality and origin; signal an official capacity by using Norway as a co-signature; represent the national team and reinforce a positive view of Norway; and position a specific industry internationally using Norway’s strengths.
- Brand Centre access includes brand story, icons, fonts, illustrations, images, videos and templates for social media and presentations. The page says the asset collection is being expanded and links to complete toolkits for offshore wind, maritime, health and life science, manufacturing and design, battery and hydrogen.
- FAQ: users sign in to the Brand Centre to access assets. Eligible users are companies registered with the Brønnøysund Register Centre and holding a Norwegian organisation number. Use of assets is free. Innovation Norway administers the Norway brand on behalf of the Norwegian Government as part of a national branding programme intended to increase exports and willingness to pay for Norwegian solutions.
- The page also promotes the Made in Norway origin label as a way to signal origin, sustainability and responsibility.