RESOURCE / PUBLIC SOURCE RECORD
“Ask the Experts” webinar series
- Online event listing covers 27 March–19 June 2025, for Norwegian businesses entering or expanding in the U.S. Sessions were free, individually selectable, and designed for fashion, sports, outdoor and retail companies; each ran 15:00–16:00 GMT+01:00. The listing says join links would be sent in advance. Its visible programme displays six sessions, ending 15 May despite the broader event end date of 19 June.
- 27 March, “Empowering and Connecting the Global Fashion World”: MMGNET’s Ruth Lietzow and Edgar Irizarry on North American market entry, fashion-market conditions, U.S. distribution and retail trends; particularly outdoor apparel/footwear, high-end wool and fashion companies.
- 3 April, “U.S. Outdoor Industry Go-To-Market Models”: Eoin Comerford, Principal at Outsize Consulting, on wholesale routes (representatives, distributors or direct), direct-to-consumer and hybrid models, with their trade-offs and the financial, operational and technical demands of supplying U.S. retailers; for sports equipment, outdoor apparel/footwear and high-end wool.
- 10 April, “Accessing Authenticity”: Creative Strategy co-founders Jennifer O’Brien and Art Tavee on extending a brand into the U.S. while preserving authenticity and creating relevant connections; for sports, outdoor and retail brands.
- 24 April, “Navigating U.S. Tariffs and Policies in 2025”: Tom Simchak (Senior Policy Advisor, Trade, Energy & Ocean Economy), Martin Stensland (Counselor for Trade and Industrial Affairs) and Øivind Bartvik (Senior Advisor) on how Norwegian companies can understand and navigate potential tariffs and U.S. policy; for sports, outdoor and retail brands.
- 8 May, “Curating Culture”: Woolf Merino CCO Marco Cignini on understanding audiences and cultural identities and creating authentic content, experiences and campaigns; for sports, outdoor and retail brands.
- 15 May, “AI in the Retail World”: Jon Seneger of Innovation Norway and Ahmer Inam, Chief AI Officer at Relanto and previously associated with Nike/PwC, on AI-enabled software, product management and organisational transformation; indicated as especially suitable for CEOs and managers.
- The event page describes the series as a useful complement to 2025 Innovation Norway or Norsk Industri export programmes, including the sports-industry trade mission/American Birkebeiner. Contact shown in programme details: Sebastian Serafin, Senior Advisor, New York (sebastian.serafin@innovationnorway.no; LinkedIn). The listing header also links to Beate Christin Gran (beate.christin.gran@innovationnorway.no). Related industry: manufacturing and design.