RESOURCE / PUBLIC SOURCE RECORD
Join our manufacturing and design kick-off
- Online event held 19 June 2024, 15:00–16:00 (GMT+1), streamed in Norwegian; registration was to provide the access link. Organiser: Innovation Norway. Tagged industry: manufacturing and design. Contact: Liv Inger Tønjum (liv.inger.tonjum@innovasjonnorge.no).
- The event launched a national manufacturing-and-design export initiative under the “Hele Norge eksporterer” export reform, which aims to raise non-oil-and-gas exports by 50% by 2030. Government, industry and business-support organisations were to coordinate export activity, strengthen Team Norway in target markets, build an expert network, support joint market-facing exports, and develop programmes to improve industry insight and market access. Strategic industry positioning and possible use of the “Made in Norway” origin label were also identified.
- The discussion asked what Norway excels at, what enables international success and what companies should contribute. A panel of manufacturing/design stakeholders followed. Collaborators named: National Export Council; Ministry of Foreign Affairs; Ministry of Trade, Industry and Fisheries; Export Finance Norway; industrial clusters and other business organisations.
- Published programme: moderator Anniken Fjellberg opened (15:00); Innovation Norway Export Director Per Niederbach welcomed attendees (15:03); State Secretary Tore O. Sandvik introduced the ministry and rationale (15:05); Helle Moen of the National Export Council addressed the finished-goods industry (15:09); Fjellberg dialogued with Frode Alfheim (15:13); stakeholder/partner panel discussion (15:15–15:37); introductions to Wonderland and Norwegian Rain (15:37); brand-building panel led by Magne Supphellen (15:43–16:05), including ForaForm, DB Equipment, Norwegian Rain and Wonderland; Innovation Norway outlined next steps (16:05); closing comments at 16:10. Page includes a short embedded video and standard ESG/responsible-business, UN Guiding Principles, OECD guidance and due-diligence conditions.