RESOURCE / PUBLIC SOURCE RECORD
Trade mission: USA sports & outdoor brand expansion 2025
- Seminar/trade mission ran 11–14 June 2025, 08:00–17:00 (GMT-05:00), based at Innovation Norway New York. Organiser: Innovation Norway. The page links a detailed programme PDF but the browser’s built-in PDF view did not expose readable text. No participant roster or fee amount was stated; the page says the programme fee covers workshops, materials and networking, excluding travel and lodging. Logistics guidance for New York travel/accommodation was offered. Sessions were in English.
- Targeted at Norwegian sports and outdoor companies ready to scale in the U.S.: premium equipment, apparel or performance-fashion brands/manufacturers with financial/operational readiness, English-language marketing and scalable models, and capacity to commit at least two team members. Value proposition included access to U.S. buyers, retail decision-makers and investors; market-entry, retail-strategy and compliance advice; e-commerce, AI personalisation and retail partnerships; fashion-tech/performance-textile innovation visits; pitch/business-model feedback; peer experience; and stronger Norway–U.S. network ties.
- Published highlights: 11 June welcome dinner and keynote by Kristen Edgreen Kaufman (Senior Vice President, U.S. Council for International Business; Forbes contributor; former New York City Mayor’s Office Deputy Commissioner for International Affairs). 12 June: NYCEDC market insights, SAP S.Fashion Lab technology tour, Amazon session on e-commerce/AI personalisation, and Scandinavian sports networking reception. 13 June: Newlab visit on tech-enabled textiles; retail scaling strategies; tariffs/trade; capital, dual-use innovation and fashion-tech discussion; dinner at KABIN. 14 June: store visits and experience exchange with Norwegian brands active in New York. Collaboration credited to The Norwegian Industry Association, The Norwegian Sports Industry Association and Team Norway. The page says the initiative supports the national Manufacturing and Design export initiative and the goal of 50% export growth by 2030.
- Contact: Sebastian Serafin, Senior Advisor, New York (sebastian.serafin@innovationnorway.no; +1 646 939 0323; LinkedIn: linkedin.com/in/sebastianserafin/). Responsible-business/ESG and due-diligence conditions applied.