SOLUTION / PUBLIC SOURCE RECORD
Lillelam merino-wool clothing for young children
- Published June 27, 2023; updated September 21, 2026; estimated reading time 3 minutes. Status: available. Category: Manufacturing and design / Fashion.
- Lillelam makes 100% merino-wool clothing for premature babies through children age six, selling to businesses and consumers. The article describes garments as soft, warm, durable and suitable for sensitive skin, including eczema. Machine-washable wool-program care is said to avoid shrinking; fold-down cuffs allow garments to fit as children grow. Durability supports passing clothes to siblings or resale, and wool’s antibacterial properties mean less frequent washing.
- The company’s founder says she started Lillelam in 2004 after struggling to find warm, soft, high-quality wool clothes for her baby and encountering synthetic or itchy, treated imports. The business says it maintains a stable collection dating to its founding, reducing sample waste by nearly 100%.
- The article presents wool as a natural material requiring water, sunlight and grass for sheep, and says the company checks supply-chain sustainability and worker treatment. It reports Lillelam sold in 95% of Norwegian high-end multi-brand stores and 85% of pharmacies, and internationally online/offline in China, Europe, South Korea and the US. Saks Fifth Avenue and Nordstrom had expressed interest at publication time; the company was seeking partners and investors. SDGs 3, 8, 9 and 12 shown.
- Contact: Pernille Siem, CEO, pernille@lillelam.no; phone reveal control collapsed. Company: LILLELAM AS, Tollbugata 8, 0152 Oslo, Norway; lillelam.com.