SOLUTION / PUBLIC SOURCE RECORD
Odins.ai: optimising marketing budgets with AI-driven insights
- Published 10 October 2025; updated 23 March 2026; estimated reading time 2 minutes. Listed as available in the Americas, Europe, Asia, Africa and Oceania under Artificial intelligence and machine learning (Technology).
- Odins.ai offers a SaaS platform that unifies paid marketing data across digital and offline channels, providing reporting and budget oversight. It combines structured marketing data with AI-assisted sales modelling and uses Bayesian Marketing Mix Models (MMM) to simulate scenarios, estimate each channel’s sales effect and recommend budget allocation.
- The platform advertises over 600 API integrations and drag-and-drop handling for non-digital channels. The stated problem is fragmented data across teams, agencies and platforms, declining usefulness of click tracking as privacy rules tighten, difficulty measuring offline campaigns, and manual reporting through spreadsheets and email.
- Benefits claimed: clearer marketing performance, less planning/reporting time, sales growth from reallocating budgets toward better-performing channels, and less dependence on intrusive digital tracking. The company says it may add energy-footprint analysis across marketing channels to support lower-impact media choices.
- Market context: the page cites worldwide marketing spend above USD 1 trillion in 2024 and a marketing-technology market around USD 465 billion. Odins.ai targets companies with marketing budgets above USD 1 million; it says MMM adoption is growing as cookie-based tracking declines.
- Testimonial: Nicolai Lenouvel Hansen, Marketing Manager at Aprila Bank, says Odins.ai’s MMM helps identify an effective channel mix, inform budgeting and ROI decisions, and improve understanding of resource allocation. Linked case study: Aprila Bank’s reported increase of over 37% in applications with AI-driven marketing mix modelling.
- Linked to SDG 9, Industry, innovation and infrastructure, for applying AI to marketing’s digital transformation.
- Contact: Rune Syvrud Sandåker, Co-founder & COO, rune@odins.ai. Phone number is behind a collapsed reveal control. Company: ODINS.AI AS, Kongens gate 21, 0153 Oslo, Norway; odins.ai.