SOLUTION / PUBLIC SOURCE RECORD
Pilea Insights: leveraging the voice of the customer in product development
- Published 8 December 2025; updated 23 March 2026; estimated reading time 2 minutes. Listed as globally available under Technology / Artificial intelligence and machine learning.
- Pilea Insights is a platform for scaling software companies that consolidates customer feedback from notes, surveys, CRM systems and ticketing tools into a structured, prioritised product backlog that fits existing workflows. The page says automatic personally identifiable information redaction is used and describes the product as GDPR-compliant.
- The problem addressed is fragmented customer feedback that product teams struggle to turn into feature priorities. Pilea says its platform can reduce exploration, definition and iteration from weeks to hours, and can convert customer requests into specifications usable by coding agents. The intended benefit is avoiding development effort on products or features customers do not want.
- The page identifies its target market as growing SaaS companies that build and sell their own software. It cites more than 800,000 software product enterprises in the EU and US and EUR 662 million in annual recurring revenue (as stated on the page; the metric/source context is not fully explained). The product is built in Norway, hosted in the EU and intended for global teams.
- A Favrit customer testimonial says displaying Pilea feedback in the office helps the team connect customer needs with current work, maintain focus and explain prioritisation decisions. The page links case studies for Favrit and Komp.
- Linked to SDG 9 (Industry, innovation and infrastructure) because customer feedback prioritisation may help software firms avoid wasted development resources.
- Contact: Simon Oliver Ommundsen, CEO & Founder, simon@pileainsights.com. Company: PILEA INSIGHTS AS, Gaustadalléen 21, 0349 Oslo, Norway; getpilea.com. A phone-number reveal control is present.