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Sensorita revolutionises waste management

Source modified 23 Mar 2026·2 min read

From the public capture. Detailed factual notes from Business Norway. Statements and figures reflect the source at the time of capture.

  • Published 10 December 2023; updated 23 March 2026; estimated reading time 3 minutes. Listed under Technology / IoT and Artificial intelligence and machine learning, Architecture and construction, Circular economy and Smart cities.
  • Sensorita combines a rugged retrofit sensor with radar, GPS and cloud software to monitor waste containers. The radar sensor images the container interior multiple times per hour; machine-learning models trained on millions of radar images estimate fill level and identify material types. The company calls the resulting digital representation a twin for each container.
  • The page describes the problem as containers becoming hard to track after placement: customers may move them or place uncontracted waste in them, while haulers lack current fill-level data. Sensorita says this information helps collection firms plan pickups and routes, improve customer service and plan material recovery. It is intended to prevent unnecessary trips, overfilled containers and wasted time, and to improve reuse, recycling and circularity.
  • The article says container monitoring and pickup ordering can take end users up to five hours a week. It also describes using historical data to predict waste trends. A first large customer is reported to have sought help with materials recovery and sustainability requirements; the article does not quantify operational savings or recovery results.
  • Market context refers to EU Waste Framework Directive and Circular Economy Action Plan requirements, particularly for construction. Company executives’ statements about waste as a resource and industry partnership are paraphrased.
  • Linked to SDGs 9 (Industry, innovation and infrastructure) and 12 (Responsible consumption and production).
  • Contact: Henrik Holen, CCO, henrik@sensorita.com. Company: SENSORITA AS, StartupLab, Gaustadalléen 21, 0349 Oslo, Norway; sensorita.com. A phone-number reveal control is present.
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