Surfact: smart circular cold chain monitoring

• Published 16 October 2023; updated 25 September 2026; estimated reading time 3 minutes.
• Product: IoT asset tracking service for perishable goods in transit, delivered as Solution as a Service. Its always-on device reports temperature, position and impact in real time to a dashboard or API.
• Use cases: food and pharmaceutical cargo; the article says the system can warn of temperature excursions or delays early enough to divert a shipment and documents pharmaceutical regulatory compliance.
• Commercial model: customers lease hardware and software for a monthly fee without upfront cost and can stop service at any time. Devices are returned and leased to another customer when service ends.
• Device and sustainability: the durable tracking puck, called Emma, is made in Norway with recycled ocean plastic; Surfact says the design and reuse model reduce waste, emissions and demand for new production.
• Company context: founded in 2022. Named customers include Havi Logistics, PHOENIX Group, and Apotek 1; the article notes Havi delivers to McDonald’s restaurants.
• Market claim: the article states the global cold-chain monitoring market was expected to reach USD 10.2 billion by 2026. This is a forecast reported by the source.
• Contact: Per Magne Helseth, CEO and co-founder, pmh@surfact.com. Company address: Vergjedalsvegen 50, 3628 Veggli, Norway. Website: surfact.com.
• Listed categories: IoT/technology; agritech and food production; circular economy; transportation; Made in Norway. Linked SDGs: 2, 3 and 12.

Additional captured detail 1

• Published 16 October 2023; updated 25 September 2026; estimated reading time 3 minutes. Marked available; listed under Technology / IoT, Agritech and food production, Circular economy, Transportation and Made in Norway.
• Surfact sells a monitoring service for temperature-sensitive cargo. Its always-on IoT tracker, called Emma or “the puck,” relays real-time temperature, location and impact/handling data. Customers can view alerts and reports through a dashboard or access data via API. The service is leased monthly, with no upfront hardware purchase and the option to stop service; the company says cargo can be redirected before spoilage and that the service documents pharmaceutical transport compliance.
• Surfact describes Emma as durable, made in Norway from recycled ocean plastic and designed for repeated leasing. Customers return the tracker when cancelling, after which Surfact leases it to another customer. The company says this model and device longevity reduce waste, emissions and demand for new production; the page supplies no lifecycle assessment or quantified impact data.
• The article gives an example of fish shipped from northern Norway to southern Spain: real-time alerts could allow diversion to Denmark before the product spoils. It notes that intermittent temperature reporting may fail to provide timely control over cargo conditions.
• Surfact, founded in 2022, is reported to have customers including HAVI Logistics (which serves McDonald’s) and PHOENIX Group, owner of Norway’s Apotek 1 pharmacy chain. The page cites a USD 10.2 billion cold-chain monitoring market forecast for 2026; this is a forecast tied to the article period, not a verified actual market value.
• Linked to SDGs 2 (Zero hunger), 3 (Good health and well-being) and 12 (Responsible consumption and production).
• Contact: Per Magne Helseth, CEO and co-founder, pmh@surfact.com. Company: SURFACT AS, Vergjedalsvegen 50, 3628 Veggli, Norway; surfact.com. A phone-number reveal control is present.