SOLUTION / PUBLIC SOURCE RECORD
Track livestock from a smartphone with Findmy
- Published 22 March 2023; updated 21 September 2026; estimated reading time 3 minutes. Marked available; listed under Agritech and food production.
- Findmy attaches GPS tracking collars to grazing animals and connects them to a farmer’s smartphone app. The article says the collars use a Low Earth Orbit satellite network, so monitoring can work beyond mobile coverage. Farmers can see position, movement and unusual inactivity, locate animals for herding, and set geofences to identify animals nearing or crossing a designated boundary.
- Findmy says its system was tracking 50,000 grazing animals at the time of the article. Supported species listed include sheep, cattle, goats, horses, camels, elephants and reindeer. The company says early alerts and precise locations help recover missing animals, reduce losses to illness/predators, improve welfare and pasture use, and save farmer time. These outcomes are company-reported and not quantified independently in the article.
- The page discusses interest from Kenyan and other African farmers seeking sustainable grazing management, and notes Findmy’s membership in NCE Heidner Biocluster. It frames improved pasture use as a way to reduce overgrazing and the associated risk of desertification.
- Linked to SDGs 12 (Responsible consumption and production) and 15 (Life on land).
- Contact: Marit Mjøen Solem, CEO, marit@findmy.no. Company: FINDMY AS; findmy.no. A phone-number reveal control is present; no address was shown in the article’s contact block.